Behind the name

As the cliche goes, a picture paints a thousand words. What better way to capture those words first-hand from behind the camera, and seeing right through as the moment is being frozen in time.

Pointing a camera at almost anything will often bring the subject into a different perspective. Looking through the viewfinder offers an opportunity to bring out a more meaningful and deeper side of things, compared to just looking directly with the naked eye. The beautiful becomes more beautiful, and the seemingly simple, unimportant and trivial become things of interest.

It’s this small, thin, rectangular piece of glass located at the upper  back portion of the camera that provides an avenue for the person behind to compose and capture the subject into what is simply known to you and me as a photograph.

Hence, the name through the eyes of the viewfinder.


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